Google Launches Zavers By Google Digital Coupon Solution For Retailers And Manufacturers #marketing #coupon

In late 2011, Google acquired Zave Networks, a company that specialized in digitizind coupons and loyalty rewards programs and today, it is launching its first product based on this acquisition: Zavers by Google.

With Zavers, Google says, retailers and manufacturers can get real-time data about coupon redemption and other analytics that can help them ?manage distribution, tailor campaigns, and optimize budgets for maximum ROI.? Google notes that this service can help retailers ?target the right coupons to the right customers? and increase the transaction speed at the register. Zavers, Google says, can also help manufacturers prevent fraud and its ?powerful targeting tools? based on ?customer preference and shopping habits? can help them ensure that their coupons reach the right audience.

Users can find Zavers discounts on retailers websites and then save them to their accounts. When they check out, coupon redemption happens in real time and savings are automatically deducted without the need to scan coupons (and hold up the line), though users need to link the account to their rewards cards or phone numbers.

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Source: http://marketinghits.com/blog/google-launches-zavers-by-google-digital-coupon-solution-for-retailers-and-manufacturers-marketing-coupon/?utm_source=rss&utm_medium=rss&utm_campaign=google-launches-zavers-by-google-digital-coupon-solution-for-retailers

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